I designed the Anti Up box logo by combining a variety of original brand assets. The Anti Up word mark, club-crown icon, community hotline, and brand tagline are formatted within the box logo that is found in all of Anti Up’s EP artworks.
Complete website design from concept to ideation for both web and mobile using Adobe XD, With Adobe Illustrator and Photoshop, I designed all of the assets and navigation elements from scratch to emulate the macOS. The loading screen animation was created in After Effects.
I designed content for Anti Up’s Instagram feed by repurposing existing video footage, BTS studio shots, and reimagined box logos. I introduced concepts like closed captions and yellow architecture to increase brand recognition and consistency in the feed.
“Shake” Event Poster & “Shake” Lyric Poster
I designed these posters in a multi-step process utilizing both digital and physical techniques. I started with a variety of graphic designs that I printed, cut, layered, formatted, and eventually scanned back to digital.
“Shake” Pre Save Graphic Asset designed in Photoshop. I designed the sticker elements in Illustrator and added their textures and behaviors in Photoshop. The image is a still frame from an animation that I produced in After Effects.
Chris Lake was tired of posting boring performance photos and requested a new direction. At this time, Anti Up’s social media manager was posting 3 photos at a time. I proposed this dynamic collage style, alternating B&W with negative space yellow. My process here was simple. In Photoshop, I masked the artists individually then composed them on top of equipment, stage shots, or flat yellow. Lastly, I would add some grain and tweak the levels to bring focus to the foreground.
These “Shake” EP Artwork options utilized the classic Anti Up box logo overlayed on a variety of still frames from animations produced in After Effects. The title “Shake” was handwritten on my iPad in Procreate.