The logo development process involved 300 signatures by Georgia with pen on paper. I then brought all of the images into photoshop, adjusted levels and curves, and processed with a custom effect action sequence. I then exported the top 25 selections and opened in Illustrator. I then vectorized all ligatures and letter by letter, pieced together 5 logo options from which we chose one.

 

Complete website design from concept to ideation. Georgia’s website is optimized for both desktop and mobile, with a clean aesthetic in reference to her “TWMH” single artwork. The core design language of this site speaks to “High Gloss Hollywood,” a term I coined in our brand build process that represents one of our styles of photography.

Assets used for Instagram brand reboot. Before I branded Georgia, she went by her full name, Georgia Starnes. Once we dropped her last name, it only made sense to utilize a custom made star as one of her branded icons. This is not only a reference to her last name, but also her native Texas roots and Timeless Ethos Pillar. These multimedia assets were printed, composed, scanned, color graded, and finalized in Photoshop with star icons overlayed. The icons create dimension against the flat imagery and are colored using a secondary campaign palette derived from the single artwork found below.

The official “TWMH” single artwork. This design includes her customized signature logo, branded primary lipstick red background, and my flaming heart icon with a TWMH tattoo style banner that was developed from one of Georgia’s original brain heart illustrations.

Posters used to promote Georgia’s “TWMH” Official Release Party in Deep Ellum, Dallas Texas. I designed and printed a wide variety of posters and QR codes that I wheat pasted around Downtown Dallas to drive traffic to Pre-save the track via Georgia’s website.

In producing Georgia’s “TWMH” Youtube Lyric Video, my aim was to achieve comprehensive synesthesia. With strong, bold red tones, quick cuts, use of shadows, and macro shots that captured both facial expression and styling detail, I take the viewer on a journey that makes them feel the raw emotion that Georgia’s single conveys. I took on the responsibility to style Georgia from head to toe, design the set, shoot and edit the video, in addition to cutting segments for her socials.

Photoshoot Styling, Makeup Direction, Photo Processing. For Social Media rollout.

“TWMH” official branded artist poster, autographed by Georgia on site at the meet & greet following her performance.

Merchandise for “TWMH.” I Designed all of the graphics, tags, and high-fidelity mockups. I was responsible for all manufacturing logistics, tech packs, and file preparation for production.

Teaser Instagram Reel. Styling, Production, and Post. Adobe After Effects.

Branded animation for socials. Using Illustrator and Adobe After Effects.