I designed Chris Lorenzo’s official logo though a series of steps that began with the font MADE Mirage. Using Photoshop, I typed out the name and adjusted the tracking of each character independently. I rasterized the layer, added a field blur with multiple points, gaussian blur, then set the threshold.

Lastly, I crystallized the object and used a displacement map to create this rustic effect.

For varying use cases, I provided two versions of the logo; inline and stacked.

Complete website design from concept to ideation for both web and mobile. I build the site as well using Squarespace. I designed the landing page graphic in Photoshop with focus on communicating his dark, grunge sound.

I designed these thumbnails to be consistent with his brand identity. I treated the typography with the same method used to design the logo.

I reimagined and designed thumbnails for his youtube videos as well.

I designed his Black Book Records “California Dreamin” Single Artwork with Chris Lorenzo’s color palette and Black Book’s artwork format. I illustrated this design with my iPad using Procreate, then textured, colored, and formatted it in Photoshop.

Custom event poster design using Procreate and Photoshop